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A deck is presented. A memorandum is circulated, summarised by someone else, and then defended by an analyst who did not write it. That is the test it has to pass, and it changes what belongs in the document.
In a formal process there is a sequence: a screening note, a deeper look, then an investment committee that meets on a schedule. Your memorandum joins that sequence whether or not it was designed for it.
It also outlives the meeting. Committee minutes quote it, reference it months later, and hand it to people who joined after you last spoke to anyone.
Not enthusiasm. A structure they can walk through: what the business is, why it wins, what the numbers say, what can go wrong, and what the return looks like if it does not.
If the fund publishes its framework, mirror it. If it speaks in entry multiples and money multiples, use those terms only where they are accurate. Borrowed language used loosely reads as imitation, and imitation invites a harder review.
The last one is the most expensive. Committees reject documents that make them feel managed, and accept documents that show their own weak point and survive it.
A memorandum is longer than a plan and shorter than a data room. Where the length comes from repetition rather than from analysis, it reads as padding, and the reader starts skimming at the point where you needed attention.
The fund's template or previous documents, the model, the data room index, and any prior committee feedback from this or other processes.
Read their material first, including what they publish about their own process and criteria.
Argue before writing: the thesis, the three risks, the return path, on one page.
Draft to their structure, with the model and the data room reconciled paragraph by paragraph.
Red team: we take the sceptical seat, write the rejection note, and then fix what it exposes.
Counsel handles the instrument, the terms and the representations. We handle the case, its evidence and its internal consistency.
It does not replace a data room. A memorandum pointing at missing evidence is worse than no memorandum.
It does not negotiate terms or valuation: valuation and unit economics.
It cannot make a business with unresolved fundamentals acceptable to a committee.
And it does not decide the outcome: committees decide, on their own timetable, often for reasons outside the document.
Most memoranda are built on a document that already exists in some form: investment business plan.
Bring the raise, the stage and the questions you keep getting.
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